Eterniti Motors, the London-based boutique luxury carmaker, today unveils the engineering prototype of its first car at Beijing�s Auto China 2012 international motor show.
The vehicles on display are in-use, running prototypes so do not represent the final finish quality but do closely reflect the definitive interior and exterior styling.
The car, named Artemis, is the world�s first Super-SUV - a term created by Eterniti for a new class of vehicle providing the higher levels of luxury, performance and exclusivity demanded by today�s wealthy car buyers but which have not been available until now.
The car will be in production by summer 2012, beating Bentley, Lamborghini and Maserati�s luxury SUV offerings to market. Orders can be taken now through Eterniti�s sales operations in Europe (London) and Asia-Pacific (Hong Kong and Taipei), for deliveries starting in autumn 2012.
The car has a limousine-like rear cabin featuring up to 100mm of additional legroom, twin reclining rear seats with heating and cooling, iPad-ready holders with electronic reveal, and a drinks chiller. This satisfies a specific need, particularly in Asian markets, for a car suitable for both being chauffeured in and driving for pleasure. Unlike a conventional limousine, an SUV can offer excellent handling and driver appeal, and the ride height and ruggedness are suitable for poor road surfaces which can make limousines and conventional high-performance cars completely impractical. The Artemis is the ultimate crossover.
The interior is lavishly handcrafted, with a specification also including the finest leathers, quilted undercarpets and boot trim, lambswool rugs, veneers including natural woods, piano black and carbon fibre, a choice of sunroofs and starlight roof lining, and a state-of-the-art audio system.
The body panels are carbon composite and hand-built, and finished in a large choice of paint colours, complemented by different chrome trim styles. Ultra-low profile 315/25 tyres sit on dedicated 23� super-lightweight forged alloy rims in a variety of styles.
The 4.8-litre twin-turbo V8 engine produces over 600bhp (441kW) and 750Nm (553 lb ft) torque, can accelerate from 0-100kph in 4.5 secs and can exceed 290kph. Performance and handling have been developed by a race-bred British engineering team led by Alastair Macqueen. Macqueen previously developed to production the Jaguar XJ220, then the world�s fastest road car, and has engineered three outright Le Mans 24 Hour race wins for Jaguar and Bentley.
The car has been test-driven by F1 Grand Prix winner Johnny Herbert, who will play an ongoing role in product development as well as being an ambassador for the brand.
With a similar specification to the Beijing show vehicles the Eterniti Artemis is priced at the local currency equivalent of �210,000 plus local taxes in all markets except China, which will have a unique pricing strategy. A fully bespoke service will also be offered for customers wanting complete personalisation.
Eterniti is establishing a network of wholly-owned showrooms in key centres. Its London headquarters also has an atelier and a build facility where vehicles can be created and hand-built on-site to any specification. The facilities will be completed by July, followed later in the year by Eterniti-owned showrooms in Taipei and Hong Kong, which will serve as the company�s Asia-Pacific hub, with Tokyo following next year. The company is actively looking for retail partners to develop representation in China during 2013.
Cars will be covered by a full two-year, 100,000-mile warranty including servicing, and UK customers will have access to finance and insurance.
BackgroundThe vehicles on display are in-use, running prototypes so do not represent the final finish quality but do closely reflect the definitive interior and exterior styling.
The car, named Artemis, is the world�s first Super-SUV - a term created by Eterniti for a new class of vehicle providing the higher levels of luxury, performance and exclusivity demanded by today�s wealthy car buyers but which have not been available until now.
The car will be in production by summer 2012, beating Bentley, Lamborghini and Maserati�s luxury SUV offerings to market. Orders can be taken now through Eterniti�s sales operations in Europe (London) and Asia-Pacific (Hong Kong and Taipei), for deliveries starting in autumn 2012.
The car has a limousine-like rear cabin featuring up to 100mm of additional legroom, twin reclining rear seats with heating and cooling, iPad-ready holders with electronic reveal, and a drinks chiller. This satisfies a specific need, particularly in Asian markets, for a car suitable for both being chauffeured in and driving for pleasure. Unlike a conventional limousine, an SUV can offer excellent handling and driver appeal, and the ride height and ruggedness are suitable for poor road surfaces which can make limousines and conventional high-performance cars completely impractical. The Artemis is the ultimate crossover.
The interior is lavishly handcrafted, with a specification also including the finest leathers, quilted undercarpets and boot trim, lambswool rugs, veneers including natural woods, piano black and carbon fibre, a choice of sunroofs and starlight roof lining, and a state-of-the-art audio system.
The body panels are carbon composite and hand-built, and finished in a large choice of paint colours, complemented by different chrome trim styles. Ultra-low profile 315/25 tyres sit on dedicated 23� super-lightweight forged alloy rims in a variety of styles.
The 4.8-litre twin-turbo V8 engine produces over 600bhp (441kW) and 750Nm (553 lb ft) torque, can accelerate from 0-100kph in 4.5 secs and can exceed 290kph. Performance and handling have been developed by a race-bred British engineering team led by Alastair Macqueen. Macqueen previously developed to production the Jaguar XJ220, then the world�s fastest road car, and has engineered three outright Le Mans 24 Hour race wins for Jaguar and Bentley.
The car has been test-driven by F1 Grand Prix winner Johnny Herbert, who will play an ongoing role in product development as well as being an ambassador for the brand.
With a similar specification to the Beijing show vehicles the Eterniti Artemis is priced at the local currency equivalent of �210,000 plus local taxes in all markets except China, which will have a unique pricing strategy. A fully bespoke service will also be offered for customers wanting complete personalisation.
Eterniti is establishing a network of wholly-owned showrooms in key centres. Its London headquarters also has an atelier and a build facility where vehicles can be created and hand-built on-site to any specification. The facilities will be completed by July, followed later in the year by Eterniti-owned showrooms in Taipei and Hong Kong, which will serve as the company�s Asia-Pacific hub, with Tokyo following next year. The company is actively looking for retail partners to develop representation in China during 2013.
Cars will be covered by a full two-year, 100,000-mile warranty including servicing, and UK customers will have access to finance and insurance.
Eterniti was started in 2010 to help satisfy a growing demand for additional luxury and personalised specifications among wealthy car buyers, particularly in major cities, global wealth centres and emerging markets ranging from London to the Asia-Pacific region. Uniquely, it is located in London and builds its vehicles there.
Although Eterniti is basing its business case around meeting market needs, its people have a passion for cars. The team has extensive experience in retailing some of the most prestigious British and European luxury and high-performance car brands, including Aston Martin, Porsche, Rolls-Royce, Bentley and Ferrari, in markets from the UK to Asia-Pacific. It has further experience in motor sport, with an FIA championship-winning record in GT series in both Europe and Asia.
Although Eterniti is basing its business case around meeting market needs, its people have a passion for cars. The team has extensive experience in retailing some of the most prestigious British and European luxury and high-performance car brands, including Aston Martin, Porsche, Rolls-Royce, Bentley and Ferrari, in markets from the UK to Asia-Pacific. It has further experience in motor sport, with an FIA championship-winning record in GT series in both Europe and Asia.
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